European Business Development

Your Business Development Team in Europe

If you are an international or North American business considering expanding in Europe, we offer a complete business development service that will help support and accelerate your entry into the European market.

We provide your business with an instant presence in Europe, professional representation and expert strategic support and advice, approaching potential clients on your behalf to win orders and contracts for you. Our team are extremely flexible and will tailor our support to match your business sector and ambitions.

We have over 30 years' experience of business development within Europe and an impressive range of industry contacts that will help us to generate leads and opportunities for your business.

Every client is unique. We have represented SMEs through to large companies within the aerospace, defence and space sectors. We are extremely experienced at connecting suppliers with European OEM manufacturers and their Tier-1 and Tier-2 suppliers, including introducing companies as niche suppliers relevant to their specific product range.

Our Service: How it Works

We act as your European business development team. Initially we research, explore and identify opportunities for your business, then offer strategic support to advise on the best way forward. Working closely with you, we help develop a business strategy, then generate and qualify new leads before setting up, representing or participating in meetings with prospective clients.

We can then go on to provide support with bid proposals and reviews. This means acting as your sales agent, business representative or manufacturing agent, depending on your business needs. Our goal is to help expand your business in a cost-effective and flexible way.

Our business development service is backed by our full range of consultancy services, which can be included as part of our European Business Development service or on a standalone basis.

What's Included

1. Strategic advice and support
2. Market research and competition analysis
3. Lead generation
4. Meeting setup and facilitation with prospective clients
5. Professional representation
6. Support for bids, proposals and tenders
7. Company startup and handholding
8. Trade show and exhibition support
9. Office setup, HR and recruitment

Why Expand Your Business into Europe?

If you are a North American business, or a business based outside of Europe, the European market can be an extremely profitable place in which to expand and increase sales.

Europe has a very mature market and is often ahead of the curve in terms of global manufacturing and technology trends, especially when it comes to the supply chain. Many of the world's fastest growing and most innovative businesses are based here. As a North American business, you bring added value if your products or services are priced in US Dollars. For large OEM manufacturers this can be very attractive as it reduces their exposure to exchange rate fluctuations: their end product is sold in dollars, but many existing suppliers still gravitate towards Euros.

European businesses are keen to adopt and work with suppliers who have products or services that demonstrate added value, perhaps through a technological advantage over competitors (e.g. lighter or stronger materials) or a robust business model that presents a strategic advantage.

The truly global business market means that European OEMs expanding their manufacturing into North America are also keen to diversify their supplier base to include suppliers from the region, and this gives you another advantage.

The Challenges

Whilst the European market presents an exciting opportunity, it can be difficult to navigate, especially if you are based outside of Europe. It is a unique challenge because of the number of countries within its borders: citizens speak many different languages, the legislation varies from country to country and there are many different cultural and regional conventions that you may not be familiar with. It can be an expensive exercise expanding your business without an existing presence here and a detailed understanding of the differences in trade and industry.

Using Westworld Consulting provides you with instant access to an experienced business development team who have the local knowledge and experience necessary to increase sales, generate leads and promote your business, at a fraction of the cost of setting up your own office.

As part of Westworld Group, we also have offices in North America and a great deal of experience of working closely with American businesses. This helps us to better understand your expectations and to effectively communicate the differences when trading in Europe.