Frequently Asked Questions

We act as your European sales team for the aerospace and defence sector. We represent overseas manufacturers in Europe, approaching OEMs and Tier-1 suppliers on your behalf to develop sales opportunities, build relationships and pursue contracts. We provide the expertise, contacts, and local presence that you would otherwise need to build an in-house European team to achieve. See our full range of services.

We are not a lead generation service or a telesales operation. Our team are former aerospace engineers from companies like Airbus and Rolls-Royce, with decades of industry experience. We engage at a technical level with procurement, engineering, and senior management at European OEMs. We build genuine relationships over time, not lead lists.

We represent overseas aerospace and defence manufacturers ranging from SMEs specialising in niche components to large international organisations. Our clients typically have a strong product or capability and need expert help accessing the European market. We call our clients "principals."

We typically work on a retained basis with a monthly retainer fee and a commission on sales. This aligns our interests with yours and ensures consistent, dedicated effort on your behalf. The exact structure is tailored to each engagement depending on scope and complexity.

European aerospace procurement is qualification-led, and timelines reflect that. Some principals see qualified opportunities take shape relatively early; others spend longer on positioning before a programme moves. Timing depends on what you sell, current European demand and where each prime's programmes sit in their procurement cycle. We set realistic expectations from the outset and provide regular progress reporting throughout. Read more about how we work.

Yes. We do not represent directly competing products to the same customers. We work with one principal per discipline, so you have our undivided focus in your area. Where there is any possible adjacency, we discuss it openly during initial conversations to confirm there is no overlap.

Hiring a dedicated sales person in Europe means salary, benefits, travel, office costs, recruitment fees and management overhead, often running well into six figures per year before they have had a single meeting. There is no guarantee they will work out, and if they do not you face the cost and delay of starting again. Our retained model gives you immediate access to an experienced team with established industry contacts, at a fraction of that cost. You also benefit from our existing infrastructure, market knowledge and relationships from day one, rather than waiting months for a new recruit to build theirs.

European aerospace procurement is qualification-led and runs on relationships that take time to build. A commission-only model incentivises chasing quick wins rather than the sustained engagement that turns into real business. Our retainer ensures you receive dedicated, consistent effort: regular outreach, follow-up, reporting and relationship building, regardless of whether a deal closes this month. It aligns our focus with your long-term growth, not short-term transactions. The retainer also means we can invest time in the research, preparation and strategic work that makes outreach effective, rather than spreading ourselves too thin across too many clients.