Your European Sales Partner for Aerospace & Defence
We help overseas manufacturers grow aerospace and defence sales across Europe. We open conversations with OEMs and Tier-1 suppliers, support relationship development and help turn relevant opportunities into long-term business.
The Challenge
Why Local Representation Matters
European aerospace and defence sales are built on trust, timing and technical credibility. Opportunities often depend on understanding the customer, the programme and the route to decision.
Complex, relationship-driven supply chains
European buyers value suppliers represented by people who understand their programmes and priorities.
Built on credibility and trust
OEM, prime and Tier-1 opportunities are qualification-led and often develop over long periods.
High cost of building a local team
Hiring a European BD team takes time, investment and carries recruitment risk.
Opportunities need active follow-up
Without regular local contact, early conversations can lose momentum.
Our Solution
How We Help You Grow in Europe
Engineering knowledge that builds credibility
We speak the technical language and bring the credibility that opens doors with European buyers.
Established connections with OEMs & Tier-1s
We engage at every level, from procurement and engineering to senior management and R&D.
Trusted local representation
We provide experienced European representation, helping you stay visible, responsive and credible with customers across the region.
Opportunity Follow-Through
We arrange meetings, support customer follow-up through RFQs and look out for new opportunities in your supply chain.
A cost-effective alternative to building a full European BD team. We provide the technical understanding, contacts and persistence needed to compete for business with European OEMs, primes and Tier-1 suppliers, whether you are developing your European presence or building on existing sales.
No competing products
We never represent competing products or services. One client per discipline, so your interests are always protected.
Complementary strengths
We often represent companies whose products complement each other, which means shared contacts and faster access to the right people.
Long-term relationships
Most of our principals have been with us for over five years, several for more than a decade. We build lasting partnerships, not short-term arrangements.
Accelerate Your Sales with Our Expertise
Delivering tailored solutions for aerospace and defence clients across Europe.
Including Airbus, BAE Systems, Rolls-Royce, Thales, and more.
From the UK and France to Germany, Italy, Spain, Sweden, and beyond.
Helping clients win key aerospace and defence opportunities throughout Europe.
Market Reach
150+ OEMs and Tier-1 Suppliers
Our network spans more than 150 OEMs and Tier-1 suppliers across Europe's aerospace and defence sector.
Our Services
How We Support Your European Growth
European Business Development
We act as your European BD team, researching opportunities, identifying targets, and opening doors with OEMs and tier suppliers.
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Sales Representation
We act as your European sales representatives, approaching OEMs and top-tier suppliers on your behalf to build relationships and develop sales opportunities.
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Trade Show Support
From arranging meetings with relevant buyers and influencers to on-the-ground support, we maximise your trade show presence.
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European Coverage
Working Across Europe's Key Aerospace & Defence Hubs
Established relationships with OEMs, Tier-1 suppliers and primes across civil aerospace and defence
United Kingdom
Centre of excellence for wing design, aero engines, helicopters and defence platforms: Airbus Filton, Rolls-Royce, BAE Systems, Leonardo Yeovil, MBDA UK.
France
Europe's civil aerospace heartland and defence leader: Airbus HQ, Safran, Dassault, Thales, MBDA.
Germany
Leader in civil airframe assembly, cabin interiors, engines and defence systems: Airbus Hamburg and Bremen, MTU, Lufthansa Technik, Liebherr, Diehl, Rheinmetall, Hensoldt.
Italy
Strong across civil and military helicopters, fighters, propulsion and space: Leonardo, Avio Aero, MBDA Italia, Thales Alenia Space.
Spain
Hub for transport aircraft, aerostructures and engine components across civil and defence: Airbus Seville and Getafe, Aernnova, Indra, ITP Aero.
Other Key Hubs
Poland, Czech Republic, Netherlands, Switzerland, Sweden, Norway, Finland, Belgium, Austria, Turkey.
How We Work
A Transparent, Accountable Approach
Acting as Your European BD Team
We become an extension of your sales team, representing your business professionally while keeping you informed and involved in key decisions.
Transparent Communication & Reporting
Regular updates on pipeline status, meeting outcomes and next actions for every opportunity.
Pipeline Managed via Secure CRM
We proactively manage your sales pipeline, ensuring visibility and accountability at every stage.
Realistic Timelines & Clear Next Steps
We set realistic expectations about European sales cycles and provide clear next actions for each opportunity.
By acting as our clients' European front end, we bridge the gap and give them an instant, cost-effective presence.
As Featured In
Flight International
Guy Hobday, Sales & Marketing Director
What sets Westworld apart is their engineering background. When they present our capabilities to a European OEM, they speak the language. That credibility opened doors where most sales reps would struggle.
President
North American precision machining company
Europe's aerospace, security and defence industries reached €325.7 billion in turnover in 2024, with defence growing 13.8% year-on-year.
Industry Data
ASD Facts & Figures 2025
AeroSpace, Security and Defence Industries of Europe
Our Team
European Aerospace & Defence Specialists
Over 200 combined years of aerospace, defence and business development experience with major OEMs, including Airbus and Rolls-Royce, and leading Tier-1 suppliers, helping overseas manufacturers grow in Europe.
Guy Hobday
Sales & Marketing Director
James Harris
Operations Director
Saul Harris
Business Development Specialist, Europe
Brian Bailey
Senior BD Manager
Latest Insights
News and Insights
December 2021
European Aerospace Trade Shows: The Best Shows to Attend in Europe
A guide to the most valuable aerospace and defence trade shows across Europe.
August 2014
US Export Controls: What Do They Mean for My Business?
Understanding US export controls and their impact on doing business in European aerospace.
March 2015
Essential Tips for Making International Sales a Success
Key lessons from helping international companies succeed in European markets.
Ready to Grow Your European Aerospace & Defence Business?
Whether you are developing your European presence, planning market entry or looking to accelerate existing sales, let's discuss how we can support your growth.
Call or email us to arrange an initial conversation.