European Defence Sales Representation
Supporting overseas defence suppliers in accessing European defence programmes, primes, and procurement opportunities.
Defence
Growing Your Defence Business Across Europe
European defence spending is at its highest level in decades. Driven by the changing security environment, NATO members are accelerating towards the 2% GDP spending target, with many committing to go further. Defence budgets across Europe are expanding significantly, with Germany alone committing hundreds of billions to rearmament. For overseas defence suppliers, this represents a generational opportunity.
Major multinational programmes are driving demand across the supply chain: GCAP (Global Combat Air Programme) between the UK, Italy and Japan; FCAS/SCAF between France, Germany and Spain; significant land systems recapitalisation across NATO; and expanded ammunition and munitions production across the continent.
But European defence procurement is complex, relationship-driven, and tied to national and multinational programme structures. Access requires credibility, persistence, and people on the ground who understand how European defence primes operate and how procurement decisions are made.
Westworld Consulting provides defence sales representation across Europe, connecting suppliers with the primes, system integrators, and programme offices that drive European defence procurement. We help overseas defence suppliers navigate this expanding market with local knowledge and established relationships.
Defence Domains
Where We Operate in European Defence
Combat Aircraft and Fast Jets
Combat aircraft and fast jets across Europe, including Eurofighter Typhoon, Dassault Rafale, Saab Gripen, F-35 European workshare, and next-generation programmes such as GCAP/Tempest and FCAS/SCAF.
Land Systems and Vehicles
Armoured vehicles, artillery and ammunition across European land forces. Primes covered include Rheinmetall, KNDS, BAE Systems, Leonardo and GDELS.
Missiles and Munitions
Missile systems, energetics and warhead production across Europe. Primes include MBDA, Diehl Defence, Nammo, Kongsberg, and Rheinmetall’s energetics operations including Expal.
Electronics and Sensors
Radar, electronic warfare, optronics and C4ISR. Coverage spans Thales, Leonardo, Hensoldt, Indra, and Safran Electronics and Defence.
Unmanned Systems
A growing segment across air and land domains. Programmes covered include the multinational Eurodrone and the expanding loitering munitions category.
European Defence Primes
Established Access to Europe's Leading Defence Companies
Our network includes established contacts within Europe's major defence primes, system integrators, and munitions manufacturers, across procurement, engineering, programme management and business development functions.
Ready to Enter European Defence Markets?
Let's discuss how we can connect your defence products with European primes and programmes.
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